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Enquirer Consulting Group / Prepared for Sonova
August 2026

Wholesale growth is
a coverage problem.

A short read on reaching independent hearing care practices and clinical referrers who are not on anyone's route this quarter.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

The independents are the market, and they are hard to cover.

01
A large share of hearing care still runs through independent practices and small groups. There are a lot of them, most are privately held, and they are spread thin across every market you sell into.
02
In a field-led model, teams cover the accounts that already order, and the practices that do not tend to stay a line on a territory list rather than a relationship.
03
Congresses and trade events reach the practices that travel. In this market that is a minority of them in any given year.
04
Clinical referral pathways are built person by person, and they reset every time a clinician moves.
Coverage is bounded by how many days a field team has, and in this category the unworked part of a territory is usually counted rather than named.
Prepared for Sonova
Where this goes

From route coverage to named market coverage.

Today
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In this market, first contact with a practice that does not already order usually depends on a representative having a free day.
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At most firms of this shape, the unworked part of a territory is described by count, rarely by named practice and named person.
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In a field-led model, what was said to which practice, and what came back, is rarely visible in one place.
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A country with no representative in a given quarter tends to go uncontacted.
In the first weeks and months
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A named list of practices, groups and clinical referrers per market, built to your own territory definitions.
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Every first message written for one practice and read by a person before it leaves.
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Interested practices routed to the field team with the context attached.
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A weekly read on which markets and which messages are answering.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Sonova

Three parts, and all three are built to be handed over.

The named market

Practices, groups and clinical referrers by country and territory, refreshed rather than bought once.

The outbound engine

Research led first contact at volume, written for one practice at a time and human reviewed before it sends.

The handover

Playbook, tooling, dashboards and a trained operator, so the capability stays inside your team.

Regulated category, so nothing sends unread. Copy, claims and lists are reviewed before a message leaves, and the record is kept.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the named list of practices, groups and clinical referrers by market and territory, rather than buying a file.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits

Coverage without more headcount.

01

Review before send

A person reads every message first. In a regulated category that is the only workable default.

02

Field teams stay on accounts

The engine does the cold part. Your people take conversations that already have a reason to exist.

03

Yours at the end

Four months to build it and prove it in market, then the unit and the operator sit inside your team.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Ben, 20 minutes, at a time that works for you.
  2. Ben brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Ben Beattie   /   ben@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Sonova.